Halloween is big business in Japan, so it’s no surprise that we’re starting to see pumpkins appear in shop windows. Last year I estimated that 145% of shops had some kind of Halloween-related merchandising instore. This year that figure is predicted to be doubled as downturn-hit owners do all they can to try and convince consumers that anything with a pumpkin on, or painted orange, is ‘kawaii’ (cute). This edible fella is almost 1 metre in width, and sits in the window of the famous cake shop ‘Matterhorn’ in Gakugeidaigaku. Not sure I’d want to eat him come oct 31st though…
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