I first met Peyman and Mohamed at TEDxTokyo 2011 – they’d sent us a mail out of the blue asking if they could attend. Whilst we receive a lot of these kinds of emails (and can only grant seats to a limited number of them) there was something about the mail from these emirate brothers that stood out. Curious, we invited them to join us.
Peyman and Mohamed with Garr Reynolds at TEDxTokyo 2011
About a year later Twinkle and I worked with them on producing a pilot episode of a social TV series, Peeta Planet, which at that time was without sponsors. Despite their lack of experience in producing TV shows, knowing what they had already achieved in Dubai and spending time around them, I had a funny feeling that they’d actually manage to realise their dream.
Fast forward to 2013 and that dream is now a reality. Their first series, now showing weekly on Dubai One, has taken them to Singapore, Istanbul, Dublin, Seoul, Tokyo, Bangkok.
It was whilst in Tokyo that they spent some time with TwinkleTame and I – first having a picnic under the cherry trees (hanami), and then carrying out a running art project in the shape of the Burj Khalifa – the world’s tallest building.
Peeta Planet Minisode: Joseph Tame (mashup of our run in Ginza)
Peeta Planet: Tokyo (full episode)
TEDxTokyo followers may recognise some of the music – by Open Reel Ensemble, who appeared at TEDxTokyo 2012.
Peeta Planet – Meet Joseph Tame
Google+ Hangout whilst running Ginza
For some reason I was unable to join this hangout.
It was against this background that I was invited to appear on Kunimaru Japan on the Bunka Housou radio network. (Listening to it now makes me laugh – my habit of saying ‘ano’ because much worse when I’m a little nervous!). It was a lot of fun to do though – we’d had a meeting beforehand in which we’d discussed the contents of the interview so I could prepare to a certain extent. On the day itself I was in two minds as to whether or not I should wear the iRun or any part of it – and in the end opted for the helmet. I’m glad I did as it had quite an impact upon everyone in the studio, and really set the mood for the whole thing.
In the interview we discussed the Tokyo Marathon project, before going on to focus on the Ishinomaki run.
I’ve thrown in some photos and a little video footage from the marathon to illustrate the story.
In mid-May 2010 I was contacted by a producer working on a programme for BS-TBS, in which they were looking at the recent rapid growth in popularity of the live video streaming service USTREAM.
As well as interview the president of TV-Bank (the subsidiary of Softbank responsible for running the service in Japan), they also wanted to introduce a real-life user. When discussing the project in a meeting back in March, my name came up thanks to the publicity I’d received following the Tokyo Marathon – and so I was asked if I’d participate.
Filming took place at home a few days later, with the show going out on May 30th. It was subsequently rebroadcast on Nikkei CNBC and Sun TV.
What was originally a 20 minute interview was cut down to about 2 minutes – partly because it was only *after* filming that the producer got a call from the organisers of the Tokyo Marathon telling him he couldn’t talk about what I’d done, as I’d broken broadcast regulations!
What was left in was my talking about how the arrival of services such as USTREAM meant that (to a very limited extent) we could all become TV stations, in that we now had the power to broadcast our messages to the entire world – at almost no cost (getting people to watch is another matter!).
Here’s a few screenshots.
[I can’t upload the video due to copyright restrictions]
Introducing the Business Lab corner
「あるマラソン大会で。。。」The producer was forbidden from using the name ‘Tokyo Marathon’ so just had to refer to it as ‘a marathon’
I spent about 15 minutes running up and down the road for this sequence
They arrive at our door, I show them in…
..to my ‘studio’
The lightweight version of my broadcast gear – emobile wifi router, iPhone, Otosan
Talking about how with Ustream we can connect with our viewers, something that TV stations haven’t really been able to do up to this point
‘We can now broadcast to the world’
I started broadcasting from my iPhone – cameraman then pans over to computer screen to see himself being broadcast on it
I didn’t actually see any of the broadcasts of the piece myself as I wasn’t told when it was on until after the event. I’m quite glad about that as I find watching myself on TV quite painful at the moment.
About this site
Hello. I'm Joseph, Tokyo-based fouder and Creative Director at creative agency/video production house Wild Tame. I'm also known as a runner with an experimental tech streak, father of two, husband of one.
This site documents my personal journey through life.
To learn more about me and my adventures in tech please visit my main site at http://josephta.me