Shuukan Ascii article

Brief press update – I make my Japanese-print-media debut this week with an inclusion in ‘週刊アスキー’ (Weekly Ascii), a popular Japanese tech magazine.

The article I feature in is a summary of  important things to have happened online in the first half of 2010 – so how I got in there I’m not quite sure…

My section tells the marathon story in brief, and includes the important fact that I was given some curry-bread on the route.

It also mentions that I’ll soon be doing a live stream of a Mt. Fuji climb (watch this space).

The magazine is on sale nationwide now, with the story published online in a couple of days from now.

BS-TBS TV interview

In mid-May 2010 I was contacted by a producer working on a programme for BS-TBS, in which they were looking at the recent rapid growth in popularity of the live video streaming service USTREAM.

As well as interview the president of TV-Bank (the subsidiary of Softbank responsible for running the service in Japan), they also wanted to  introduce a real-life user. When discussing the project in a meeting back in March, my name came up thanks to the publicity I’d received following the Tokyo Marathon – and so I was asked if I’d participate.

Filming took place at home a few days later, with the show going out on May 30th. It was subsequently rebroadcast on Nikkei CNBC and Sun TV.

What was  originally a 20 minute interview was cut down to about 2 minutes – partly  because it was only *after* filming that the producer got a call from the organisers of the Tokyo Marathon telling him he couldn’t talk about what I’d done, as I’d broken broadcast regulations!

What was left in was my talking about how the arrival of services such as USTREAM meant that (to a very limited extent) we could all become TV stations, in that we now had the power to broadcast our messages to the entire world – at almost no cost (getting people to watch is another matter!).

Here’s a few screenshots.

[I can’t upload the video due to copyright restrictions]

Introducing the Business Lab corner

BS-TBS 'Business Lab'

「あるマラソン大会で。。。」The producer was forbidden from using the name ‘Tokyo Marathon’ so just had to refer to it as ‘a marathon’

Joseph Tame on BS-TBS 'Business Lab'

I spent about 15 minutes running up and down the road for this sequence

Joseph Tame on BS-TBS 'Business Lab'

They arrive at our door, I show them in…

Joseph Tame on BS-TBS 'Business Lab' my ‘studio’

Joseph Tame on BS-TBS 'Business Lab'

Joseph Tame's TV Studio

The lightweight version of my broadcast gear – emobile wifi router, iPhone, Otosan

Mobile Live streaming kit (lite)

Talking about how with Ustream we can connect with our viewers,  something that TV stations haven’t really been able to do up to this point

Joseph Tame on BS-TBS 'Business Lab'

Joseph Tame on BS-TBS 'Business Lab'

‘We can now broadcast to the world’

Joseph Tame on BS-TBS 'Business Lab'

I started broadcasting from my iPhone – cameraman then pans over to computer screen to see himself being broadcast on it

Joseph Tame on BS-TBS 'Business Lab'

I didn’t actually see any of the broadcasts of the piece myself as I wasn’t told when it was on until after the event. I’m quite glad about that as I find watching myself on TV quite painful at the moment.


Thinking Big

Yesterday then was my final day at White Rabbit Press, bringing to an end what has been a very interesting 7 months of employment there. I won’t dwell on that now – perhaps let a little time go by before publicly reflecting and drawing conclusions. I will say though that is was just what I needed at that time, and played a key role in propelling me onwards and upwards.

So we’re now faced with a big blank sheet of paper, upon which I’m trying to sketch out the life that I’d like to create. Free from the ties of a full-time desk job, I now have the flexibility to design a new lifestyle that sees me really make the most of my time and talents. A major element of this plan is of course the need to generate revenue for our family. However, in this case, the means to do that is already in place, and does not dictate where or when I work. Provided I have this MacBook Pro and an Internet connection, we’re cool. Admittedly, a desk or table would also be handy (more on that in due course).

So it’s not necessarily the details I need to work on, it’s the big picture. Who is Joseph Tame and what does he do? Where does he want to be in 5 years time? What are his areas of expertise? How big does he dare dream? Decide upon these and it becomes clearer where the focus needs to be, and from there it’s possible to map out what specific steps need to be taken now.

When I had a full time job it was easier to ignore these questions. My identity was partly taken care of by the company – with what I did making up who I was.

Hi, I’m Joseph Tame. I’m Marketing Director at White Rabbit Press.

Take away the protection of the job title, and suddenly, it’s all about you.

Hi, I’m Joseph Tame.

On day 1 of being Joseph Tame, I’m feeling a little intimidated.

The intimidation comes from sensing great potential. This is something that has been a consistent undercurrent through my life these past 10 years, this feeling that I am barely scratching the surface when it comes to using my full potential. I have a strong desire to make a difference in the world.

And whilst I celebrate small achievements, and don’t regard them as any less valuable than large achievements, I can’t deny that ultimately I want to do something Big. Very big. Something global in scale that touches millions.

And I think this is where the fear stems from. Here I am, being offered a clean slate upon which to sketch out my life, and there’s that potential standing on the horizon saying “Hiah! Hey, Joseph! I know you can see me! Can’t hide behind that job title anymore!”

Yeah, it’s kind of difficult to ignore.

What makes it even more difficult to ignore is that friends and family around me reinforce this feeling. They offer encouragement and express their belief in me. They’re excited for me, they want me to go for it. Damn it, why do I have to have so many open-minded positive people around me?!!

So what is it I need to do? I think I’m the only one that can answer that, albeit with the help of those around me.

I can’t keep on running away forever.


In these days of cheap digital words, does the use of a fountain pen result in deeper insight?

Maybe not.

Going Freelance

It’s a time of great change in my life again.

In short, I’m leaving full-time employment, and going freelance.

There are several reasons for this change, but the primary one is that I’m now in a position whereby this is a feasible option – it’s a model I’ve wanted to embrace for some time. I’ve had numerous requests to take my skills to various projects over the past few months (notably since the Tokyo Marathon, and then TEDxTokyo), and I feel it would be a waste to not embrace the opportunities being presented.

I must say, I’m delighted to be able to take this step, and thank all of those who are making this possible.

I’ll be blogging more about this in due course.

In other news, I’m happy to be running again, managing to get out several times over the past week. The knee that was giving me grief has been behaving itself – just have to take it slow and do adequate stretching.

Finally, I should soon have the footage from my BS-TBS TV appearance, broadcast on May 30th on that network, and subsequently on several other satellite channels. I’ve seen a short section of it, made me laugh! Hope it’ll make you laugh too.

Finally finally, I received an interview request from a weekly magazine last night – I think that’ll be my first appearance in print media in Japan.

I’l be making some changes to my site shortly. The legacy elements of TGW (including the top page) are an embarrassment, and the excuse that I just don’t have time to update it no longer holds water.

Watch this space!