HUD for runners for whom the smart phone isn’t smart enough – Love this concept (from Ocean Obser…

From: Plus Public Activity Feed for Joseph Tame
December 31, 2011 at 05:25PM

HUD for runners for whom the smart phone isn't smart enough – Love this concept (from Ocean Observations)


video image

Best viewed in HD! The "nerdglasses" made meaningful! Even though the smartphone and services like Runkeeper and Nike+ have transformed our training into something more social and made it easier to track our progress, a smartphone on the arm, or in the hand, while exercising is still a quite awkward situation. While these services are more focused on the post workout experience, we have created a concept which can make the actual running, skiing, biking or other workouts more meaningful and fun, using the Gosta glasses. The name is a tribute to former Swedish runner Gösta Holmér, the inventor of Fartlek. A type of interval training.

Google Plus to WordPress via ifttt I’ve not been too active on Google+ of late. One of those mont…

From: Plus Public Activity Feed for Joseph Tame
December 31, 2011 at 11:46AM

Google Plus to WordPress via ifttt

I've not been too active on Google+ of late. One of those months when life has taken over, leaving little time to document it. My intention to do daily updates from LeWeb'11 was edged out by more pressing needs – such as ensuring that the iRun was working. (In the end I opted for a series of Audioboo updates, which enabled me to document a lot more, in relatively little time).

One reason I haven't been so active on Google+ is that Facebook is working well for me when it comes to short updates, photos and so forth. I get a fair bit of feedback on most posts – it makes it feel worthwhile, and thus diminishes the 'need' to post either on G+ or my blog.

However, whatever I post on Facebook is limited to being on facebook – and I would prefer to have it on my own site. That's one reason I've been looking forward to G+ releasing a proper API, allowing for my data to flow exactly where I want it to flow.

In the meantime, I've discovered (If This Then That) . I love it. I've set it up to post my instagram photos to flickr, to share my Google Reader starred items on Twitter, and allegedly to post my Public Google+ updates on my WordPress site – which I'm now testing with this post.

I've never had much luck with autopost-to-wordpress services, they always seem a bit temperamental.

One thing I'm curious about is the blog title – where's it going to get that from? Well, I guess all will be revealed in about 15 minutes from now at

In other new-service news, I've just started using Insync – syncs your Google docs with your desktop. Impressed, I bought 200GB of Google storage and moved my entire photo collection (about 34,000 images, JPEG only, excluding all the RAW files) into that folder on my Mac, meaning that I will finally have a cloud-based storage solution for them too (I use a 100GB Dropbox account for all other docs, and Evernote for the little bits and pieces).

Anyhow, best post this and see what happens.

Put the internet to work for you.

Absolutely love this concept – and it may not be long before it’s a reality.


Gosta’’ glasses cheers for Google

In an article on ReadWriteWeb, Marshall Kirkpatrick declares that Google augmented reality glasses could come soon and continues to ask; what do they mean?

A couple of months ago we showed exactly this. Our Gosta’’ glasses (on YouTube) is one possible scenario for how the much debated “nerdglasses” actually could have a great meaning and value to the common man, rather than being a weapon in the defence industry or used in unnatural and forced situations where they only appear as awkward.

During the Innovative Sweden exhibition at Stanford in the beginning of November Ocean Observations showed what we believe is the future of training. The vision of the augmented reality enabled lightweight glasses is carefully designed based on our own experiences and emotions from being runners, skiers and bikers. 

 Plenty of stories from exercising have been woven into the concept and we believe these glasses are far more meaningful to the athlete than smartphones and pulse watches. Read our story here.

At the time we figured that our idea of connected glasses wouldn’t be realised in 3-4 years at least, but now it seems like the future is closer than we thought! Google goggles have leaked and rumours say they are actually almost the same size and shape as ordinary glasses.

Our source tells us that this is what Google is building. They are in late prototype stages of wearable glasses that look similar to thick-rimmed glasses that “normal people” wear. However, these provide a display with a heads up computer interface. There are a few buttons on the arms of the glasses, but otherwise, they could be mistaken for normal glasses.” 

These types of glasses can obviously enhance the experience of services and be useful in many different situations. As designers, strategists or engineers we just need to make sure we are equipped with enough insights in order to create meaningful services for users ready to go goggling. We are getting there, are you?