Absolutely love this concept – and it may not be long before it’s a reality.


Gosta’’ glasses cheers for Google

In an article on ReadWriteWeb, Marshall Kirkpatrick declares that Google augmented reality glasses could come soon and continues to ask; what do they mean?

A couple of months ago we showed exactly this. Our Gosta’’ glasses (on YouTube) is one possible scenario for how the much debated “nerdglasses” actually could have a great meaning and value to the common man, rather than being a weapon in the defence industry or used in unnatural and forced situations where they only appear as awkward.

During the Innovative Sweden exhibition at Stanford in the beginning of November Ocean Observations showed what we believe is the future of training. The vision of the augmented reality enabled lightweight glasses is carefully designed based on our own experiences and emotions from being runners, skiers and bikers. 

 Plenty of stories from exercising have been woven into the concept and we believe these glasses are far more meaningful to the athlete than smartphones and pulse watches. Read our story here.

At the time we figured that our idea of connected glasses wouldn’t be realised in 3-4 years at least, but now it seems like the future is closer than we thought! Google goggles have leaked and rumours say they are actually almost the same size and shape as ordinary glasses.

Our source tells us that this is what Google is building. They are in late prototype stages of wearable glasses that look similar to thick-rimmed glasses that “normal people” wear. However, these provide a display with a heads up computer interface. There are a few buttons on the arms of the glasses, but otherwise, they could be mistaken for normal glasses.” 

These types of glasses can obviously enhance the experience of services and be useful in many different situations. As designers, strategists or engineers we just need to make sure we are equipped with enough insights in order to create meaningful services for users ready to go goggling. We are getting there, are you?